I could not agree more Carlos. I understand that car maker must grow, change and chase sales and market share but as you have explained in the dilution of ///M and highlighted in the Mercedes video, there is a delicate balance needed to retain what makes a car brand great. I remember going to a national car show here down under and visiting the BWM stand and chatting to one of the sales people (as I do) and mentioned that I had recently restored an ‘02’. He replied, ‘whats that?’ It was the moment when I realised that not everyone in the motoring world is an enthusiast. But my faith was restored when I first visited a BMW event in America to see BMW race cars piloted by BMW North America senior executives.
The passion still exists and hopefully guides the evolution of the marque.
My favorite CARTYPE post. I totally agree. It is great to hear your passion about the design and nomenclature. If only the manufacturers would listen to you!
Very well articulated piece - I agree, when I look at the beautiful logos you have posted from the birth of the automobile it's easy to see the early logo's evoke the spirit of the vehicle/brand. Perhaps because early on the cars were hand crafted unlike todays cars excluding exotics.
Your comments about the current manufactures is dead on they certainly leave much to be improved/rethought. Keep up the good work!
I could not agree more Carlos. I understand that car maker must grow, change and chase sales and market share but as you have explained in the dilution of ///M and highlighted in the Mercedes video, there is a delicate balance needed to retain what makes a car brand great. I remember going to a national car show here down under and visiting the BWM stand and chatting to one of the sales people (as I do) and mentioned that I had recently restored an ‘02’. He replied, ‘whats that?’ It was the moment when I realised that not everyone in the motoring world is an enthusiast. But my faith was restored when I first visited a BMW event in America to see BMW race cars piloted by BMW North America senior executives.
The passion still exists and hopefully guides the evolution of the marque.
My favorite CARTYPE post. I totally agree. It is great to hear your passion about the design and nomenclature. If only the manufacturers would listen to you!
Ha, thank you David.
Very well articulated piece - I agree, when I look at the beautiful logos you have posted from the birth of the automobile it's easy to see the early logo's evoke the spirit of the vehicle/brand. Perhaps because early on the cars were hand crafted unlike todays cars excluding exotics.
Your comments about the current manufactures is dead on they certainly leave much to be improved/rethought. Keep up the good work!
Thank you Chris.