Rally was founded in France around 1921 in Colombes, just outside Paris.
it emerged during the cyclecar boom—a period when small, lightweight, and relatively inexpensive cars were in high demand after World War I.
By the end of the 1920s, Rally had expanded its model range. It developed a recognizable winged “Paris Rally” emblem and shifted from pure cyclecars toward more conventional small automobiles
The 1931 models (in the ad below) reflects this transition. Still sporty and compact, but more refined and “complete” as proper cars, styled with stronger Art Deco influence.
Rally became known for good handling, competitive pricing and a slightly more “serious” feel than bare-bones cyclecars.
Like many small manufacturers, Rally struggled as the market changed. Cyclecars fell out of favor and larger automakers (like Citroën and Peugeot) began producing affordable, mass-produced cars.
Economic pressure from the Great Depression hit smaller firms hardest. By the mid-to-late 1930s, the company faded and ceased production.
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