2007 BMW logo.
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For many years, it was believed that the he blue and white parts of the BMW logo symbolize the sky, seen through moving propeller blades, as seen on the cover of a 1929 BMW aircraft engine magazine. But the logo first appeared in the 1918 Bayern-Flugmotor manual, and was the first time the BMW logo appeared in a printed publication. This logo came from the original Rapp Motor aircraft engine manufacturer logo, the compnay that grew into BMW as we know it today.
2007 BMW logo.
BMW (Germany) 1916 to date.
Karl Friedrich Rapp, an engineer, founded an engine company named Rapp Motoren Werke on October 28th, 1913. The first plant was in Schleissheimer Strasse 288 in Milbertshofen, Munich. Rapp worked as a subcontractor to aircraft concern Gustav Otto Flugmaschinefabrick (later called Bayerische FlugZeugwerke).
During the World War I, the two companies were negotiated by Austrian Franz Josef Popp to supply V12 aircraft engines to the Hapsburg empire. On 7 Mar 1916, Bayerische Motoren Werke GmbH was formed with the additional finance from Camillo Castiglioni. BMW AG came on 13 Aug 1918.
The History of this brand starts in 1916, when a Munich (the capital of Bavaria) factory began making aircraft engines. Afterwards it switched to the manufacture of truck and motorcycle engines. From 1923 the company organized the production of motorcycles and after 1928, automobiles. But its main specialty motors was reflected in the name: Bayerische Motoren Werke (BMW).
The abbreviation BMW stands for "Bayerische Motoren Werke" the Bayerische motor factory. The company was founded in 1916 in Munich and at first exclusively produced aircraft engines.
The image has its origins in World War I, when the Bavarian Luftwaffe flew planes painted in Bayern blue and white, affording the pilot a view through his propellor of blue and white segments. It was thought that this is what had inspired the stylized design, however it comes from the colors of the flag.
The first engine to bear the BMW name was the Type IIIa water-cooled six-cylinder aircraft engine. This was short lived as the WWI ended with the Versailles Treaty forbidding Germany from building military aircrafts.
In 1923 the company released its first motorcycle, the R32, for the first time, with the BMW logo, but it started making cars in 1932.
The 1929 Dixi became the first vehicle to carry the famous BMW logo.
1979 BMW logo.
1974 BMW logo.
1954 BMW logo.
1933 BMW logo.
1917 BMW logo.
BMW logo in black and white.
The Rapp Motor logo was the origin of the BMW logo.
BMW logo with "The Ultimate Driving Machine" tagline.

BMW formed March 3, 1916 making motorbikes. From the cover of a 1929 BMW aircraft engine magazine.
The John Cooper Works brand was sold to BMW in January 0f 2007. Mike Cooper, son of John Cooper the Formula One engineer, joined with BMW six years ago to help relaunch the MINI with his own John Cooper Works brand, which provided high performance options for MINI fans. Mike Cooper will continue to provide kits for first generation BMW MINIs.
The origin of the BMW logo.
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the blue and white segments actually have their origins in the coat of arms of Bavaria - this is confirmed on a TV programme about the Z4 factory in USA - can't remember the name of the prog, but someone from the BMW head Office did admit that they have only just discovered this...
BMW sure has a unique logo. So that is where their logo came from, the coat arms of Bavaria. Let me try to do a research on that, thanks.