BMW M is a subsidiary of German car manufacturer BMW AG created "M" in May of 1972. BMW M, is also known as M-Technik or just "M" (for Motorsport).
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After the success of BMW M in racing venues and the growing market for high performance sports cars, M introduced cars for sale to the public.

BMW M is a subsidiary of German car manufacturer BMW AG created "M" in May of 1972. BMW M, is also known as M-Technik or just "M" (for Motorsport).
The very first M badged car for sale to the public was the M1, revealed at the Paris Motor Show in 1978.
The M1, however, was more of a racecar in domestic trim than an everyday driver. The direction of the M cars changed with the 1979 release of the M535i, which was a high performance version of BMW's popular 5-Series mid-size sedan.
Since 1978 BMW M has offered modified versions of nearly every car on BMW's production line, excluding the 7 Series and X Series sport utility vehicles. To this day BMW M continues to serve up some of the most highly tuned street-cars available in full production.
BMW M offers modified engines, suspension, interior trim, aerodynamics and exterior styling. The objective of BMW M is to sell factory production sports cars that are comfortable enough for everyday use while offering uncompromised driving satisfaction and performance.

BMW M3 emblem.

BMW M5 emblem.
BMW "M" division sign, as seen at the 2006 Chicago Auto Show.
M-Series emblem, from a 2002 BMW M Coupe.
BMW M6 emblem.
BMW logo with "The Ultimate Driving Machine" tagline.
M sign at the 2011 L.A. Auto Show.
BMW M - Unleashed
2008 BMW M3 Coupe E92 Promotional Video.
M Compilation
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