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Volvo gets 5 models for Green Car of the Year candidates

Filed under:  Brand Related
 
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The C30, S40 and V50 DRIVe models and the V70 2.5FT and S80 2.5 FT (bioethanol powered) have all been nominated for World Green Car of the Year 2009. The winner will be announced at the New York International Auto Show in April 2009.

Volvo Cars is the manufacturer with by far the largest number of candidates in the Green Car of the Year 2009 competition. Five models - the Volvo C30 1.6D DRIVe, Volvo S40 1.6D DRIVe, Volvo V50 1.6D DRIVe, Volvo V70 2.5 FT Flexifuel and Volvo S80 2.5 FT Flexifuel - feature in the 22-car line-up.

Fiat and Mini each have two candidates. The Audi Q7 3.0 TDI, BMW 335d BluePerformance and Mercedes-Benz ML/R/GL 320 BlueTEC are also on the list of candidates.

The five finalists will be announced in February next year, and by March the jury will have cut this down to three finalists. The winner will be presented on April 9 at the New York International Auto Show.

Read more on the World Green Car of the Year website.

(source: Volvo)


volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

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LINKS
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