Cartype : Body By Fisher

Albert, Fred and Charles Fisher, whose family had built horse-drawn carriages in Ohio in the late 1800s, Opened Fisher Body in 1908 in Detroit.

Body by Fisher oval logo.

They produced car bodies for the likes of Cadillac, Buick, Ford and Studebaker before General Motors purchased 60 percent of the company in 1919.

The Fishers sold the rest of their shares in 1926, becoming fabulously wealthy in the process, to the tune of $88,000,0000.

Fisher Body existed as a separate division with GM until a 1984 reorganization, when Fisher's 23 stamping, body-assembly and trim plants were folded into GM's larger manufacturing organization.

The 1985 models continued to bear Fisher Body's Napoleonic carriage logo, but by 1996, GM cars carried only division logos.

The Fisher Body Division of General Motors was disbanded as 1984 came to an end

(source: Car & Driver).

Body by Fisher square logo.

Body by Fisher oval emblem.

Body by Fisher oval emblem on door sill.

body by fisher emblem buick electra sill 2 60

Body By Fisher door-sill emblem from a 1960 Buick Electra.

body by fisher emblem buick electra sill 1 60

Body By Fisher door-sill emblem from a 1960 Buick Electra.

in 1933, Fisher Body developed no-draft ventilation, allowing the in-flow and circulation of fresh air while deflecting the draft (making it more bearable for non-smoking companions of cigarette-smokers in particular), and introduced it on all closed GM cars the same year.

(source: GM)

1933 No-Draft Ventilation.

BODY BY FISHER ADS

1925 General Motors ad highlighting the relationship between GM and Fisher Body.

1935 Fisher Body ad for the "Solid steel production of the Turret Top Body by Fisher." Available on Chevrolet, Pontiac, Oldsmobile, Buick, La Salle, and Cadillac models.