Venturi

As a symbol of renewal, Venturi unveiled the Fetish concept-car in 2002 at the Geneva International Motor Show, emboding the new turn Venturi has taken in terms of design.

Presented at the Paris Motor Show the same year, the Fetish concept-car was awarded a Talent du Luxe and was invited by Michelin to be the ambassador of France during the 2003 Detroit Motor Show (Michelin Challenge Design).

Reinforced by public enthusiasm, Venturi turned the concept-car into a real production car. "To create the car of its time" was our slogan for the presentation of the final version of the Fetish at the 2004 Paris Motor Show, coinciding with the brand's 20th anniversary.

We have chosen to be the very first manufacturer to create a production electric sports car.

An electric sports car: Does this seem contradictory? We think not! On the contrary, it is the logical direction given new technologies available and the relative cost of batteries. Fetish has been conceived to be an electric vehicle, with absolutely no compromise on batteries and using the best state of the art technology available world-wide, regardless of price.

We have neither conceived a Venturi's 20 th anniversary car, nor a futuristic vehicle; Fetish is quite simply the car of our times.

This approach represents a complete change in the cultural direction: the passage from a petrol engine to an electric motor, as well as a change in technological references. Our vision places the battery, no longer the engine, at the epicentre of the automobile technological advancement and its performance.

Given the desire to reach the American, European and Japanese markets, the approval norms for the relative countries have been integrated into the project right from the conception.

Venturi is from France.