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Mitsuoka

Founded in February of 1968.
Filed under:  Companies
 
Comment(s): 0
 
 

The history of Mitsuoka as a coach builder goes back to 1982 when the "BUBU shuttle 50" with 50cc engine was launched. This model was designed especially for disabled persons. This model is a starting point of Mitsuoka as a coach builder.


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After that Mitsuoka released replica models. In 1987, "BUBU classic SSK" was launched.

In 1989 "BUBU 356 Speedster", in 1990 "Le-Seyde", in 1991 "Dore" was released. Among others, "Le-Seyde" received special attention from people. It was sold out in only 4 days for 500 units of limited production.

The "Viewt" was released in 1993, which was reminiscent of famous Jaguar Mark II. This year it achieved a remarkable sale record of 1.000 units. Mitsuoka established a dealer network for easy buying anywhere in Japan.

1994 Mitsuoka "Zero1" was released. Mitsuoka got type approval for this model and was recognized as the 10th Japanese passenger car manufacturer. It was sensationally announced through mass media.
This model is the starting point of spirit of challenge and at the same time it still gave Mitsuoka the huge energy to develop various models. At this stage, Mitsuoka was still a chassis manufacturer.

After that, "Galue", "Zero 1 Type F" and "Rei" were launched in 1996, and "Ryoga" in 1998. Mitsuoka could make up the base of their current lineup with these models.

Mitsuoka started to challenge the 50cc engine car again. Their "Micro Car" and "Kit Car" were in the news and Mitsuoka could propose their concept. That is vehicles are not only for driving but also for the pleasure of making. In addition to this, Mitsuoka launched a Battery operated Micro Car for one passenger.

In 2000 Mitsuoka became the exclusive sole distributor of the famous London Taxi "TX-I" from England. This year the "Le-Seyde" was relaunched in 10 years. In 2001 Mitsuoka joined the 35th Tokyo Motor Show for the first time.


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Mitsuoka front grill emblem. (submitted by Brian Pettit).

mitsuoka k2 sheet

Mitsuoka K-1 and K-2 microcar ad. (source: John Lloyd)

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