Cartype : Alfa Romeo

In the summer of 1910, Anonima Lombarda Fabbrica Automobili (A.L.F.A.) began business. The new companys badge was taken from the coat of arms of Milan where Alfa originated.

Alfa Romeo logotype.

The left part of the badge is the red cross on white background which recalls the heroic deeds of the Milanese Giovanni da Rho during the First Crusades of the 11th century. In the battles to recover the Holy Land for Christianity, he was the first to place the Cross on the walls of Jerusalem. The right half is the crest of Ottone Visconti, founder of the noble Visconti family of Milan.

He is credited with the killing of an infidel in a duel during the First Crusade. His victims shield was inscribed with the image of a snake devouring a man. Ottone used this emblem in his family crest which was later adopted by the city of Milan onto its coat of arms. It is a symbol of power and success of Milans enemies being devoured by the snake. In 1915, Nicola Romeo took over control of A.L.F.A. and added his name to the companys logo.

The laurel wreath was added to the badge in 1925 to celebrate Alfas first World Championship. In 1972 Alfa opened the Alfasud factory in Naples and dropped the name Milano from the badge. In 1981, the laurel leaves were also omitted.

In 1920 the first car produced with the Alfa Romeo badge was the Torpedo 20-30 HP.

Alfa Romeo logotype with shield logo.

The first badge 1910-1915.
In 1910, a draughtsman named Romano Cattaneo was given the task of producing a badge for the new Milan-based company A.L.F.A. (Anonima Lombarda Fabbrica Automobili). Whilst waiting for a tram at the Piazza Castello terminus in Milan, he was inspired by the great Visconti family's red cross and serpent coat of arms emblazoned over the great door of CastelloSforzesco.

With the help of designer Giuseppe Merosi, his sketches incorporated both the City of Milan's emblem and that of the Visconti family in a circular motif, bordered by a dark blue metallic ring containing the inscription "ALFA" and "MILANO" separated by two Savoy dynasty knots. (source: alfaromeo.co.uk)

Alfa Romeo shield logo.

Alfa Romeo "snake" logo.

Alfa Romeo b&w shield logo.

Alfa Romeo shield emblem.

Alfa Romeo shield logo.

Alfa Romeo Giulia Ti Super, Tipo 105.16 was a special racing model introduced in 1963. Quadrofoglio Verde (green four-leaf clover) stickers on the front wings were a distinguishing feature. Only 501 were made for homologation and today it is very rare and desirable.

ALFA ROMEO ADS

1968 Alfa Romeo Duetto Spider ad.

1962 Alfa-Romeo-spider ad.

1964 Alfa Romeo Coupe 2600 ad.

1964 Alfa Romeo Giulia TI ad.

ALFA ROMEO POSTERS

Alfa Romeo poster.
This stunning art deco Alfa Romeo poster is a recreation of the original which primarily promoted the brand name but featured the bonnet and grille of the Alfa 8C 2900 (circa 1935) the fastest pre-war automobile. Designed as a racing car, it encompassed all-independent suspension and double overhead camshaft engine with twin superchargers. Managed by Enzo Ferrari, it won countless victories in the Brazilian GP, Spa 24 and Mille Miglia. The stark colours in this poster have created a dramatic effect and note how ingeniously the art deco "ALFA" graphic at the top cleverly emulates the lines in the radiator grille. (avaiable at Art Of Motoring)

Name
URL
Email
Comment	HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone

LOGOS

MARKETING

RSS FEEDS

Alfa Romeo

CARTYPE STORE

CARTYPE STORE

NOTICE