The GM Mark of Excellence decals were used on 1967-1968 models on the driver side door in the rear jamb area (1967 was in light blue and 1968 was in dark blue).
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General Motors (GM) was founded in 1908 in Flint, Michigan as a holding company for Buick, then controlled by William C. Durant, and acquired Oldsmobile later that year. The next year, Durant brought in Cadillac, Elmore, and Oakland.

The GM Mark of Excellence decals were used on 1967-1968 models on the driver side door in the rear jamb area (1967 was in light blue and 1968 was in dark blue).
In 1909, General Motors acquired the Rapid Motor Vehicle Company of Pontiac, Michigan, the predecessor of GMC Truck. A Rapid became the first truck to conquer Pikes Peak in 1909.
During the 1920s and 1930s, General Motors bought out the bus company Yellow Coach, helped create Greyhound bus lines, replaced intercity train transport with buses, and established subsidiary companies to buy out streetcar companies and replace the rail-based services with buses. GM formed United Cities Motor Transit in 1932 (lookup General Motors streetcar conspiracy for additional details).
General Motors bought the internal combustion engined railcar builder Electro-Motive Corporation and its engine supplier Winton Engine in 1930, renaming both as the General Motors Electro-Motive Division. Over the next twenty years, diesel-powered locomotives and trains - the majority built by GM - largely replaced other forms of traction on American railroads. (During WW2, these engines were also important in American submarines and destroyer escorts.) Electro-Motive was sold in early 2005.
On December 31, 1955, General Motors became the first American corporation to make over one billion dollars in a year.
After GM's massive layoffs hit Flint, Michigan a strike began at the General Motors parts factory in Flint on June 5, 1998, which quickly spread to five other assembly plants and lasted seven weeks.
At one point GM was the largest corporation ever in the United States, in terms of its revenues as a percent of GDP. In 1953 Charles Erwin Wilson, then GM president, was named by Eisenhower as Secretary of Defense. When he was asked during the hearings before the Senate Armed Services Committee if as secretary of defense he could make a decision adverse to the interests of General Motors, Wilson answered affirmatively but added that he could not conceive of such a situation "because for years I thought what was good for the country was good for General Motors and vice versa". Later this statement was often garbled when quoted, suggesting that Wilson had said simply, "What's good for General Motors is good for the country." At the time, GM was the one of the largest employers in the world - only Soviet state industries employed more people.
General Motors logo.
GM logo.
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do you know what font is used in the GM logo?
thanks.