Dodge

The crest with red bars was, which is actually the Dodge family coat of arms, first used in 1941, then faded out at some point. A revival of the coat of arms was used in the mid/late 70s. A three-pointed arrow shape was used from the early 1960s through to the 1970s. A striking ram logo was substituted in the late 1990s.

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UPDATE: March, 2007.
Dodge becomes the first carmaker to confirm plans to sell a Chinese-made car in America. China's Chery Automobile will build a future Dodge subcompact similar in size to the Hornet concept.

(source: Automobile Magazine).

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What we now know as the Dodge Ram first appeared as a hood ornament in the early 1930s on both cars and trucks, appearing in stylized form on cars as late as 1954 and trucks a few years after that. Probably the best remembered ram ornaments was seen on the 1951-1952 passenger cars. This one had separate horns, and was a popular aftermarket accessory for Dodge trucks well into the late 1960s.

The Dodge coat of arms Dan Minnick referred to changed shape in 1955, 1956 and 1957 before fading away. It returned briefly in 1976 before fading away again again around 1982, when Lee Iacocca sublimated all division logos in favor of the pentastar logo on all cars.

The coat of arms may have returned as a result of controversy over the hubcap logo used on the 1975 Coronet Brougham, which needed only the stylized "Z" to appear identical to the crest used on Zenith radios and TVs for many years. I myself remember looking at that and wondering why Dodge didn't bring back the perfectly good crest it used in the 1940s and 1950s; the following year they did just that.

The three-delta Dodge emblem used from 1962-1976 is called a "fratzog". This is believed to be a name made up by a designer who was told it had to be called something.

(From Dan Minick & Mike Sealey at Allpar)

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